This B2B SaaS platform business was struggling to position itself effectively and find product-market-fit, impacting customer acquisition and growth.

We saw an opportunity to offer a more efficient, cost-effective solution, with customisations that could be easily accommodated profitably into their core product.

We encouraged them to reconsider product positioning and roadmap and provided market analysis to support their sales team. Within six months they had won one of the largest firms and were well on the way with two others.

Respecting client confidentiality: While we can't always share their name and specific details of the work we do for our clients, we are keen to share some of the problems, solutions and results we help with.

Stuck in the middle...

Utilising cloud technology from one of the largest cloud vendors, this sports marketing business benefited from being able to scale horizontally quickly - but at a cost.

The platform was optimised for millions of concurrent users - which, on review, was unnecessary.

The current, exceedingly complex set-up was wiping out profit.

Optimised product positioning

Researching the larger firms' customer platforms it became clear that, although they were spending more, they were reinventing the wheel every time.

There was an opportunity to offer a more efficient, cost-effective solution to them.

We also found key functional areas were lacking, and that customisations could be easily accommodated profitably into our client’s core product.

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