Utilising cloud technology from one of the largest cloud vendors, this sports marketing business benefited from being able to scale horizontally quickly - but at a significant cost.

Our due diligence revealed there was little need for millions of concurrent users. Much of it was simple content delivery.

We identified economies of scale and began a simplification programme to make ongoing support easier and onboarding new customers profitable.

Respecting client confidentiality: While we can't always share their name and specific details of the work we do for our clients, we are keen to share some of the problems, solutions and results we help with.

The impact of cost complexity...

By utilising cloud technology from one of the largest cloud vendors, this sports marketing platform business benefited from being able to scale horizontally quickly - but at a cost.

The platform was optimised for millions of concurrent users - which, on review, was unnecessary.

The current, exceedingly complex set-up was wiping out profit.

A shift to a simplified architecture

Our due diligence revealed there was little in their real estate that required millions of concurrent users. Much of it was simple content delivery.

We also highlighted other components that were massively overengineered and this was incurring significant costs.

We identified potential economies of scale and began a simplification programme.

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