Blue Hat Associates CEO, Tim Palmer, joined Phil Guest, on his Behind Startup Lines podcast episode “Engineer-Driven GTM: The Intersection of Technology and Strategy”.
The episode covers a range of topics from a leading engineer's viewpoint, such as the importance of product leadership, the value of fractional roles, the technical savviness of your commercial team, the role of sales engineers, and balancing honesty and salesmanship.
Tim and Phil talk more on the topic of how tech and sales teams can learn to talk the same language.
We hope you enjoyed listening to the podcast. Please get in touch if you’d like to schedule some time with Tim to talk further about the topics and challenges covered.
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